Ahrefs How To Do Competition Research

In this guide, you will learn how to effectively conduct competitive research using Ahrefs. This process involves analyzing a website's organic and paid search performance, exploring keyword data, examining backlinks, and utilizing filtering options to gain comprehensive insights into a site’s competitive standing.

Step 1

First overview of the entered website,

Step 2

Click on the keywords,

Step 3

Then you can see the traffic generated by the keyword.

Step 4

And click on paid keywords,

Step 5

Click on the backlinks.

Step 6

Click on more filters to different filters,

Step 7

Click on export.

This is the step-by-step process to conduct competition research in Ahrefs. Let’s explore some tips for it.

Pro-tips for conducting competition research in Ahrefs

• Use Site Explorer for Competitor Analysis – Enter a competitor’s domain in Ahrefs’ Site Explorer to analyze their backlinks, organic keywords, and top-performing pages.

• Check Organic Keywords & Traffic Sources – Identify which keywords drive the most traffic to your competitor’s site and analyze ranking trends for opportunities.

• Analyze Backlink Profiles – Use the Backlinks report to discover high-quality referring domains pointing to your competitors and build similar links for your site.

Common pitfalls & how to avoid them

• Ignoring Long-Tail Keywords – Focusing only on high-volume keywords can be competitive. Use Keyword Explorer to find long-tail variations with lower difficulty.

• Overlooking Competitor Content Gaps – Use Content Gap Analysis to identify keywords competitors rank for but your site does not. Create content to fill those gaps.

• Not Evaluating Backlink Quality – More backlinks don’t always mean better SEO. Use Ahrefs’ Spam Score and DR metrics to assess link quality before replicating.

Common FAQs for doing competition research in Ahrefs

• How can i find my competitor’s backlinks?
  Use the Backlinks report in Ahrefs to see referring domains and check where their backlinks are coming from.

• What’s the best tool in Ahrefs for competition research?
  Site Explorer, Content Gap Analysis, and Backlink Checker are the most effective tools for analyzing competitor strategies.

• How do i compare my site with competitors?
  Use Domain Comparison to analyze SEO metrics, backlink profiles, and organic traffic trends side by side.

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