As Latin America's leading provider of cloud-based accounting and administrative software, Siigo serves over 1.2 million SMEs across diverse markets from Colombia to Mexico. Each market brings unique cultural nuances, local business practices, and distinct Spanish dialects that require tailored educational content. The challenge of creating effective onboarding and training materials that resonate with local audiences while maintaining consistent quality standards was becoming increasingly complex.

Traditional content creation processes were proving inadequate for Siigo's ambitious expansion goals. With each new market entry, the company faced the daunting task of recreating entire libraries of educational videos, user guides, and training materials from scratch. The time-intensive nature of video production meant that new product features and updates often reached markets months apart, creating inconsistent user experiences across their growing Latin American footprint.

The company's customer experience team, led by Director Libia Rodriguez, recognized that generic, one-size-fits-all content wasn't delivering the engagement levels needed to successfully onboard new SME clients. Local business owners and accountants needed content that spoke their language—not just linguistically, but culturally and contextually. The lack of market-specific content was directly impacting user adoption rates and customer satisfaction scores across different regions.

Resource constraints further complicated the situation. Building separate content creation teams for each market would require significant investment in local talent, equipment, and production capabilities. The alternative—centralizing content creation while attempting to serve diverse markets—resulted in generic materials that failed to capture the local essence each market demanded. This created a bottleneck that was slowing Siigo's growth trajectory across Latin America.

Quality control and consistency presented another layer of complexity. Ensuring that technical accuracy was maintained while adapting content for local markets required extensive review processes. Multiple stakeholders across different countries needed to validate content before publication, creating lengthy approval cycles that further delayed time-to-market for critical educational materials that directly impacted customer success.

Limitations Before Trupeer

• Time-intensive production cycles taking 4-6 weeks to create market-specific video content

• Resource-heavy localization process requiring native speakers and local production teams for each market

• Inconsistent content quality across different Spanish-speaking regions due to varying production standards

• Limited scalability with traditional video production methods unable to keep pace with rapid expansion

• High production costs making it prohibitive to create comprehensive content libraries for each market

The Solution

Trupeer.ai emerged as the strategic partner Siigo needed to revolutionize their content creation approach. The platform's advanced AI capabilities enabled the rapid generation of educational videos featuring diverse Spanish accents and cultural adaptations tailored to each specific market. Rather than rebuilding content creation infrastructure in every country, Siigo could now produce high-quality, localized videos from their central operations while maintaining authentic local relevance.

The implementation process was streamlined and efficient. Trupeer's platform integrated seamlessly with Siigo's existing content workflows, allowing the customer experience team to maintain their established quality standards while dramatically accelerating production timelines. The AI-powered system could generate multiple variations of the same educational content, each optimized for different markets with appropriate accents, cultural references, and local business context.

Most importantly, Trupeer enabled Siigo to scale their content creation without scaling their team proportionally. The platform's efficiency gains meant that the same team could now serve multiple markets simultaneously, creating comprehensive video libraries that previously would have required months of production time and significant budget allocation across different regions.

The Results

The partnership with Trupeer delivered transformative results that directly impacted Siigo's ability to serve their growing SME customer base effectively. Video creation time was reduced by 30%, enabling the team to produce market-specific content at unprecedented speed while maintaining the high-quality standards their customers expected. The streamlined process allowed Siigo to launch educational content simultaneously across multiple markets, ensuring consistent user experiences regardless of geographic location.

Content quality and engagement improved significantly as SME clients received training materials that truly resonated with their local business environment and cultural context. The ability to produce diverse Spanish accents and culturally relevant examples enhanced user adoption rates and reduced support ticket volumes related to product onboarding. Customer feedback consistently highlighted the improved relevance and accessibility of the new educational content.

The operational efficiency gains extended beyond just video production, with the customer experience team now able to focus on strategic initiatives rather than managing complex, multi-market production logistics. This efficiency boost enabled Siigo to allocate resources toward enhancing customer success programs and developing new educational frameworks that further supported their SME clients' business growth. The partnership with Trupeer proved instrumental in supporting Siigo's continued expansion across Latin America while maintaining their commitment to exceptional customer experience