Scaling GTM content for a fire safety software

Scaling GTM content for a fire safety software

FirstDue is scaling multi-lingual product content using Trupeer

FirstDue is scaling multi-lingual product content using Trupeer

FirstDue is scaling multi-lingual product content using Trupeer

Ron Kanter

Head of Marketing

"Trupeer has scaled our GTM efforts - we are entering new regions rapidly by localizing content at scale"

Revenue

$40M

Geography

North America, Middle East

Challenge:

Firstdue has an integrated fire prevention software that provides flixilbe inspection and reduces hazard risk. As they expand, they needed to create content in multiple languages and accents. Videos are lengthy, often reaching dozens of minutes. Creating them at scale would be a cumbersom task, not to mention expensive.

Solution

Trupeer allowed Firstdue to rapidly produce content and localize it for new geographies. Trupeer's AI understands the context of even the most complex software tasks, and even lengthy screen recordings are easily converted to polished videos - within minutes. Using Trupeer, Firstdue is generating contextual videos for its software, to roll out within all their expansion target markets.

Outcome

Trupeer became the core of a standardized process for Firstdue. Dozens of long form software videos are easily generated using Trupeer - and then quickly finetuned by the Firstdue customer outreach team. This enables a small, nimble core content team to produce material for an otherwise multi-region marketing effort.

1000+

Minutes of videos

7

Regions entered

$10,000+

Money saved