How Consensus helped 200+ customers scale video content with Trupeer

Rex Galbraith has spent more than a decade building Consensus into one of the most distinctive GTM platforms in the software industry. Consensus specialises in demo automation, giving software buyers a seamless, self-serve path through the evaluation process via AI-powered interactive product experiences. Rex, as CRO, sits at the intersection of revenue strategy and customer experience, and his lens is always the same: if something slows the buyer down, it has to go.

By the time Trupeer entered the picture, Consensus had already built a strong footprint across enterprise accounts. The platform was working. The challenge, as Rex quickly identified, was that customers couldn't always keep up with it.

The Challenge

Nearly every Consensus customer (Rex puts the number at 99%) loved what the platform could do. The friction wasn't the product. It was the content. Creating high-quality video for demos and interactive experiences had become a genuine bottleneck, particularly for large enterprises trying to scale across business units.

The math of traditional video production didn't add up at enterprise scale. Professional editors cost hundreds of dollars an hour. Fast and affordable meant sacrificing quality. Fast and high quality meant blowing the budget. High quality and affordable meant waiting weeks. For a company like Consensus, whose customers include the likes of Salesforce and Workday, none of those trade-offs were acceptable. The result was a silent ceiling on adoption, customers who wanted to do more but couldn't find a practical path forward.

How Trupeer Fits In

Trupeer broke the triangle. For the first time, Consensus customers could produce video content that was fast, high quality, and affordable, simultaneously. Rex and the Consensus team began rolling out Trupeer across their customer base, and the product's practical impact became apparent almost immediately.

Non-video professionals including salespeople, solution consultants, and business unit leads suddenly had a viable tool in their hands. Trupeer's automatic removal of filler words and articulation issues meant that even reluctant presenters could produce polished output. For teams with global reach, real-time translation into languages like Japanese, Cantonese, and Swedish (Stockholm dialect), in the presenter's own voice, opened entirely new possibilities for localised content at scale. Camera-shy presenters found a path through avatars while keeping brand consistency intact. And critically for enterprises, marketing teams gained enough confidence in sales-generated video to actually use it, solving a brand alignment problem that had long frustrated both functions.

What They've Built

Within six months of the Consensus-Trupeer partnership launch, more than 200 Consensus customers had adopted Trupeer, a rollout that Rex describes as one of the best partnership launches Consensus has ever executed. The internal Consensus team became regular Trupeer users themselves, which speaks to how naturally the tool fits into day-to-day GTM workflows.

The broader impact is less about any single number and more about what became possible. Consensus customers who previously lacked the resources to build quality video content now have a scalable, repeatable production capability. Enterprise teams that once struggled to maintain brand consistency across business units can now coordinate around video content that actually meets the bar. Looking ahead, Rex is closely watching the MCP ecosystem, where Consensus is already running operations through Slack, and sees automated demo personalisation as the next meaningful frontier for how Trupeer and Consensus continue to work together.