Trupeer AI Champions of Change

Everyone talks about AI.

A few people make it work.

Everyone talks about AI.

A few people make it work.

Trupeer celebrates the few who made it work. In their own words.

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Featured

David

Greene

David

Libia

Rodríguez

Libia

Rex

Galbraith

Rex

Madison

Crimi-DeMichele

Madison

Karthik

Chakkarapani

Karthik

Chakkarapani

Julia

Benben

Julia

Jakub

Novak

Jakub

Lea

Michelle

Lea

Vedant

Sharma

Vedant

Watch the short film

The Setup

The gap is already widening.

Every keynote says the same thing. AI changes everything. Yet, Seventy-four percent of AI's economic value is going to twenty percent of organizations. Every company now has access to the same models. What they don't have is the same people using them. The gap isn't technological. It's human.

Inside your company, someone is already figuring it out. Quietly. Without a memo. This series is about them.

Real people.
Real Impact.

Cost of producing a sales demo reduced.

Efficiency lift for the pre-sales team.

Hours saved across 25+ markets in Latin America.

Projects delivered across 5 continents with consistent quality.

Lights. Camera. Action.

And of course, impact.

Their stories, their way.

Dollars Per Hour

"We didn't have a consistent voice across go-to-market. Now we do. And we ship multiple videos a week where it used to take weeks."

David runs pre-sales at Gainsight and measures everything in dollars per hour: what each solutions consultant actually contributes relative to their time. By that measure, the old process was a leak. Every product update meant rebuilding demos from scratch. Start, stop, re-record. Inconsistent brand voice. Hours gone to work that looked the same every time. After Trupeer, scripts generate from recordings, one AI voice runs across every demo, and the rebuild loop is gone. The 30-40% efficiency lift showed up in the number David actually tracks. With that time back, the team does what moves the metric: time spent with customers.

David Greene

Head of Solutions Consulting, Gainsight

Dollars Per Hour

"We didn't have a consistent voice across go-to-market. Now we do. And we ship multiple videos a week where it used to take weeks."

David Greene

Head of Solutions Consulting, Gainsight

Dollars Per Hour

"We didn't have a consistent voice across go-to-market. Now we do. And we ship multiple videos a week where it used to take weeks."

David Greene

Head of Solutions Consulting, Gainsight

Each Spanish, Local

"Trupeer reduced our video creation time by 30% ensuring our content is both timely and high-quality across all of Latin America."

Libia leads customer success at Siigo, the largest cloud accounting platform in Latin America, serving 1.2 million SMEs. Her challenge was never scale, it was relevance. Colombian Spanish is not Mexican Spanish. A Bogotá video falls flat in Mexico City. Generic content was hurting adoption, and rebuilding libraries market by market took 4-6 weeks each. After Trupeer, the same team produces localised content for 25 regions at once, 30 percent faster, no extra headcount.

Libia Amparo Osorio Rodríguez

VP of Customer Success, Siigo

Each Spanish, Local

"Trupeer reduced our video creation time by 30% ensuring our content is both timely and high-quality across all of Latin America."

Libia Amparo Osorio Rodríguez

VP of Customer Success, Siigo

Each Spanish, Local

"Trupeer reduced our video creation time by 30% ensuring our content is both timely and high-quality across all of Latin America."

Libia Amparo Osorio Rodríguez

VP of Customer Success, Siigo

Bad Demo Contest

"Fast, high quality, affordable. You could never have all three in video production. Trupeer broke that. And we've seen it work for over 200 of our customers."

Rex has spent over a decade building Consensus into the platform that 15 of the top 30 global software companies trust to make buying easier for their customers. His lens is the buyer. Always. When he saw 99% of his customers say "I could use this" but stop short on content, he knew the trade-off they were stuck in: editors at hundreds per hour, fast or quality or affordable, never all three. So he found the partner that gave them all three. 200 customers adopted within six months. Rex sees it as one of the cleanest examples of a partnership that actually unblocks the buyer.

Rex Galbraith

Chief Revenue Officer, Consensus

Bad Demo Contest

"Fast, high quality, affordable. You could never have all three in video production. Trupeer broke that. And we've seen it work for over 200 of our customers."

Rex Galbraith

Chief Revenue Officer, Consensus

Bad Demo Contest

"Fast, high quality, affordable. You could never have all three in video production. Trupeer broke that. And we've seen it work for over 200 of our customers."

Rex Galbraith

Chief Revenue Officer, Consensus

One for 200

"I got rid of everything else. Now all our VPs joke: send it to Madison, she'll make her little AI video. It's a full conversation on every team."

Madison works at Welltower, in a department that grew from 30 to 180 in two years. Her job: make every new process absorbable for 200 people across a fast-moving organisation. Hour-long live trainings were failing. Her words at the time were unfiltered: there has got to be a better frickin' way. She found it. After Trupeer, a 30-minute recording becomes a 10-minute video, every day. The VPs route requests through her now. One person's workaround became how the whole department communicates.

Madison Crimi-DeMichele

Senior Associate Project Manager, Welltower

One for 200

"I got rid of everything else. Now all our VPs joke: send it to Madison, she'll make her little AI video. It's a full conversation on every team."

Madison Crimi-DeMichele

Senior Associate Project Manager, Welltower

One for 200

"I got rid of everything else. Now all our VPs joke: send it to Madison, she'll make her little AI video. It's a full conversation on every team."

Madison Crimi-DeMichele

Senior Associate Project Manager, Welltower

Gap

Bridge

No demo scripts. No consistent voice. One or two videos took weeks.

Multiple videos a week. One voice. 40% efficiency lift.

David · Gainsight

Rebuilding video libraries per market. 4-6 week cycles. New features reached regions, months apart.

1,200 hours saved. 300+ videos. 25+ regions running simultaneously.

Libia · Siigo

Zero videos. Nobody on the team willing to be on camera.

Full onboarding library. Self-serve. Under an hour per video. Customers don't wait.

Lea · Boardwise

Video reserved for training only. Teams hesitated to commit on content deliverables.

Video used across training, user guides, and the entire delivery lifecycle.

Jakub · MTX

The Hackathon CIO

"We got Trupeer for training our teams on software. It quickly spread to seven or eight functions within the company. Each of them are finding their own use cases."

Karthik is the CIO that other CIOs watch. CIO 100 honoree. Karthik joined Zuora with one mandate: make it the most efficient SaaS company in its market. He set the bar at "10x," not incremental gains. He built an enterprise AI agent that now resolves thousands of employee requests autonomously. He runs prompt-a-thons and hackathons because he believes AI literacy is a culture problem, not a tools problem. When he brought Trupeer into Zuora University, he didn't stop at training. He let teams find their own use cases, and eight functions did. That spread is what AI adoption looks like when a CIO leads the culture first.

Karthik Chakkarapani

Head of Enterprise AI, Zuora

The Hackathon CIO

"We got Trupeer for training our teams on software. It quickly spread to seven or eight functions within the company. Each of them are finding their own use cases."

Karthik Chakkarapani

Head of Enterprise AI, Zuora

The Hackathon CIO

"We got Trupeer for training our teams on software. It quickly spread to seven or eight functions within the company. Each of them are finding their own use cases."

Karthik Chakkarapani

Head of Enterprise AI, Zuora

Customer's Hour

"The other tools were just bloated. So many steps, so much noise. I kept coming back because nothing else matched it."

Julia leads client success at enCappture, which builds engagement hubs for home care agencies. Her customers are agency owners and office staff who don't have time for complexity. Her job is to make the system feel effortless for them, and her standard is brutal: if it adds friction for the customer, it doesn't ship. She tried every documentation platform on the market and walked away from each one for the same reason. The one she stayed with was the one that met her standard. Julia is the kind of CS leader who treats her customer's time as the only metric that matters.

Julia Benben

Director Of Client Success, enCappture

Customer's Hour

"The other tools were just bloated. So many steps, so much noise. I kept coming back because nothing else matched it."

Julia Benben

Director Of Client Success, enCappture

Customer's Hour

"The other tools were just bloated. So many steps, so much noise. I kept coming back because nothing else matched it."

Julia Benben

Director Of Client Success, enCappture

Sydney to Toronto

"When we first saw Trupeer it was like a light bulb went on. It used to take a day or two. Now it's minutes, maximum hours."

Jakub co-founded MTX Group on a single brand promise: a client in Sydney gets the same MTX as a client in Toronto. Across five continents and twelve-plus active projects, holding that standard is harder than it sounds. When he saw Trupeer, he didn't see a productivity tool. He saw a way to make MTX's quality promise hold everywhere, regardless of who recorded what or when. He brought it to the CEO, got buy-in on the spot, and rolled it out across the firm.

Jakub Novak

Co-Founder & Vice President, MTX

Sydney to Toronto

"When we first saw Trupeer it was like a light bulb went on. It used to take a day or two. Now it's minutes, maximum hours."

Jakub Novak

Co-Founder & Vice President, MTX

Sydney to Toronto

"When we first saw Trupeer it was like a light bulb went on. It used to take a day or two. Now it's minutes, maximum hours."

Jakub Novak

Co-Founder & Vice President, MTX

Zero to Library

"Manually this would take two to three hours per video. With Trupeer it's under an hour, with a unified journey for every customer."

Lea is CS Operations Manager at Boardwise. The library customers now use to onboard themselves did not exist when she started, because nobody on the team wanted their voice or face on camera. Configuration calls were the workaround, and they ran for hours, landing differently every time. With AI voiceover and no camera required, the hesitation disappeared. Lea built the full library from zero, without a production team or prior experience. Every customer now gets the same journey, in their first hour with the product.

Lea Louisa Rüdinger

CS Operations Manager, Boardwise

Zero to Library

"Manually this would take two to three hours per video. With Trupeer it's under an hour, with a unified journey for every customer."

Lea Louisa Rüdinger

CS Operations Manager, Boardwise

Zero to Library

"Manually this would take two to three hours per video. With Trupeer it's under an hour, with a unified journey for every customer."

Lea Louisa Rüdinger

CS Operations Manager, Boardwise

No Two Demos Alike

"Every customer deserves to see the product in their own context, not a generic version of it. We create personalised demos for our customers in minutes."

Vedant works at Ema, the agentic transformation company building AI employees for enterprises. His mandate is simple: no two customers should ever see the same demo. That meant personalised content at the volume his pipeline runs at, and the speed it moves at. Vedant built the system that makes it happen. Product, sales, and CS now ship tailored demos from rough recordings in minutes. 420 videos and guides created automatically. 1,070 minutes generated. The team is back to doing what they are actually here for: building agents.

Vedant Sharma

Founders Office, GTM and Partnerships, Ema

No Two Demos Alike

"Every customer deserves to see the product in their own context, not a generic version of it. We create personalised demos for our customers in minutes."

Vedant Sharma

Founders Office, GTM and Partnerships, Ema

No Two Demos Alike

"Every customer deserves to see the product in their own context, not a generic version of it. We create personalised demos for our customers in minutes."

Vedant Sharma

Founders Office, GTM and Partnerships, Ema

They found a better way.
So can you.

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2026

Film

Setup

Impact

Stories

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