Challenge for Ema

While Ema's platform is highly user-friendly, Ema is looking to grow rapidly, with multiple customers scheduled for demos each week. These demos must be customized to showcase how the platform can meet each client’s unique needs.

Given Ema's extensive suite of AI Employees across various industries and roles, creating tailored product demos and guides is a time-intensive and effort-heavy process.

Often, there’s no time to rely on video editing teams, and for overlapping demos, the product teams cannot attend every call to walk customers through the platform. Pre-recorded quick demos would effectively bridge this gap.

Being committed to Human-AI collaboration, Ema recognizes the value of leveraging AI for its own operational needs and was always eager to address such bottlenecks. A tool capable of generating professional content with unprecedented speed and quality would be the ideal solution.

However, existing AI video tools, including options like Loom, fell short of the standards required by team Ema to produce quick yet polished and impactful videos.

Limitations

• Time Constraints:  Rapid growth led to a high volume of demos that needed to be customized quickly. 

• Resource Intensive: Relying on video editing teams was not feasible, especially with overlapping demo schedules.  

• Existing Tools Inadequacy: Previous AI video tools did not meet the quality standards required for effective presentations.

The solution

Ema.co implemented Trupeer to streamline the creation of customized product demos. This innovative tool allowed Sales and Product Managers to generate professional-looking videos in minutes, using quick screen recordings and advanced editing features. By transforming raw content into polished demos, Ema.co significantly enhanced its ability to showcase its platform effectively.

Additionally, the Customer Success team utilized Trupeer to create how-to guides, which provided customers with on-demand resources, reducing the need for repetitive training calls. 

The result

This approach not only improved customer experience but also optimized internal operations by enabling the product team to focus on developing dynamic AI agents. As Ema.co continues its mission to innovate enterprise workflows, Trupeer remains an essential partner in delivering engaging product documentation and demonstrations. Ema.co appreciates Trupeer for its ease of use, allowing team members to create content without extensive training; its flexibility, enabling quick updates to videos as needed; and its cost-effectiveness, which reduces expenses associated with traditional video production.