Ask any marketer, and they want to win more leads + more replies. But how? Is it by making a thousand cold phone calls, hoping someone will pick up? Nope! Times have changed. 
In 2025, most businesses are using video outreach for B2B. Studies show that 87% of B2B marketers nowadays integrate video into their marketing strategies. And the results are amazing! A Vidyard study shows sales videos can get up to 3x more responses and 40% higher open rate. 
So, want to achieve such impressive results? In this article, you will learn what an outreach video is, its popular use cases, and how you can create the best videos that people really open. Also, you will check out the five best B2B video tools that can help you. 

What is an Outreach Video?

An outreach video is a short video that lets you connect with your target audience. Instead of sending a long email/ brochure or making a cold phone call, you send a video. The advantage? It's more personal, more visual, and easier to understand. Studies show that including video in sales emails increases click-through rates by 200% to 300% compared to text-only counterparts. 

Now, if we talk about the usage, you can do video outreach for B2B to serve two main purposes:

Let’s understand both these purposes in detail:

What is Business Outreach?

Goal – More leads and sales. If you want more customers or leads, you can use an outreach video to:

• Show who you are

• Talk about a problem your customer may have

• Explain how your product or service can help

• Ask them to do something next, say book a call, try a free trial, or visit your website.

These videos are short (30 to 90 seconds) and straight to the point. You're just trying to get someone interested instantly.

What is Community Outreach?

Goal - More trust and better awareness. Is your business more about serving people (like nonprofits, education, health, etc.)? If it’s a yes, your outreach video will look different.

In this case, you run a video outreach for B2B campaign to:

• Tell a story people can relate to.

• Explain any sensitive issue.

• Invite them to join, learn more, or take action.

These videos are a bit longer (about 1 to 2 minutes) and feel more emotional. Always remember that here you're trying to connect and build trust.

Words Alone Don’t Cut it Anymore in 2025!

No matter what your purpose is, your audience is tired of cold emails! Yes, for most, they are simply templates and LinkedIn DMs that sound like “spam”. Please note that today’s buyers don’t want more text. Instead, they want a real connection. And that’s why video outreach for B2B works! 
Popular studies show that sales teams using video in outreach see a 16% increase in open rates and a 26% boost in reply rates for their emails. Why? Because this is the age of “asynchronous selling”. Nowadays, you must put your face and voice out there to build trust and feel human.

4 Use Cases Where B2B Video Outreach Is a Must!

When a person is deciding to buy something for their company, they usually go through three clear steps:

At each step, you can use short videos to explain value and keep the conversation moving. Let’s check out the four most useful times to send a video during this journey:

1. Account-Based Prospecting

You try to target important decision-makers at specific companies you want to work with. Instead of sending a plain message or cold email, you send a short personalized video (about 45 to 60 seconds long). 

In the video:

• You say the person’s name

• You mention something about their business

• You explain how your product or service can help them

Remember that people ignore generic messages! But when they see your face + hear your voice, it’s harder to ignore. Why? Because it shows effort. If you sell to other businesses, this is one of the best ways to get a first response.

2. Demo Teasers

These are 60-second previews that increase booking rates! Nowadays, getting people to attend a full product demo is hard (particularly if they don’t know you yet). Thus, instead, most organisations use a “demo teaser”. 
It is a short video (about 1 minute) that shows the most exciting or useful part of your product. You don’t explain everything; rather, just explain enough to make them curious. 
For example, you say, “Here’s how one business saved 10 hours a week using our tool.” Then show that feature in action. 
The benefit? These videos particularly target people in the “consideration” stage. Through these videos, you can make them see real value in your product and encourage them to book a full demo with you.

3. Proposal Walkthroughs

Once someone is interested in buying from you, you usually send them a proposal. But if your pricing, services, or deliverables are a little complicated, they might get confused and delay making a decision. 
A proposal walkthrough video solves this! In this sales outreach strategy:

• You record your screen and explain the proposal point by point. 

• You show what each part means and what they’re getting.

A visual explanation of complex pricing or deliverables makes it easier for them to say “YES”. It also avoids back-and-forth emails. 

4. Post-Call Follow-ups

After you have a call or meeting with a potential client, don’t just send a thank-you email. Instead, send a quick video (30 to 60 seconds) where you say, “Thanks for the call. Here’s what we discussed, and here’s what happens next.” 
In this video, you can remind them:

• What problem did they mention?

• How does your solution/ product help?

• What should they do now (like review the proposal or book the next call)?

Such summarization of value discussed and next steps increases the response rates. Studies show that outreach sequences that begin with video generate up to 400% more opportunities versus those that do not!

Adopt The Right B2B Video Sales Mindset in 2025 [Don’t Sell, Solve]

Want to make videos that truly get watched? Always remember that if you're using video to reach out to potential customers, the goal isn’t to “sell” right away. Instead, your goal is to “help”. 
Yes, people are more likely to watch and respond to your video if you solve a problem they care about. That’s the real mindset behind video sales enablement. Let’s go over some best practices that will make your videos actually work:

1. Ideal Video Length and Structure (Hook > Value > CTA)

Keep your video short! About 60–90 seconds is enough. Divide this duration into three parts:

When your video follows this structure, the message is clear and easy to follow. As a tip, don’t try to say everything. Instead, focus on one key point.

2. Personalization Techniques

Generic videos don’t work anymore! If you say “Hi there” and send the same message to everyone, most people will ignore it. Instead, you must adopt the technique of “personalization”, where you make each video as if it were made just for that person. 
According to Adobe for Business, personalized videos attract 16 times higher click-to-open rates than non-personalized videos. Impressive, isn’t it? Now, you can do this by:

• Saying their name.

• Mentioning their company or something specific about their role.

• Referring to a real problem they may be facing.

You don’t need a script. Just speak like you’re talking to a real person. Look up a little information about them and mention it in the video. That one extra minute of research can help you stand out and get replies!

3. Background, Body Language, and Tone

How you look and sound matters! You don’t need a studio. Just make sure:

• Your face is 100% visible

• Your background is not messy

• Your lighting is decent

• You are wearing simple clothes that reflect your brand

As a tip, you can sit near a window or use a desk lamp. Furthermore, when speaking, sit up straight, look at the camera, and smile naturally. 
Do you lack presentation skills? Not comfortable with showing your face in sales videos? You don’t have to! Try Trupeer.ai, a leading B2B video tool that uses AI avatars and voiceovers to turn your rough screen recording into a polished sales video. No need to show your face or speak. Start for free today.

5 Tools That Make You Look Like a Video Pro (Even if You’re Not)

Did you know? Nowadays, about 83% of new sales opportunities in multi-touch campaigns begin with a video message as the first touchpoint. 

But how are such effective videos created? Most markets and sales reps use B2B video tools to create their perfect sales prospecting videos. Below is a list of the five best video tools for sales you can consider in 2025:

1. Trupeer

Trupeer.ai is one of the best video tools for sales. Using this tool, you can create studio-quality product videos, how-to guides, and documentation. There is no need to hire a video team or spend hours editing. Everything is automated via the latest artificial intelligence technologies. The organisation is rated 4.9 on G2 and is trusted by 10,000+ companies worldwide, such as Figma, Accenture, Amazon, DIAGEO, and more.

Key Features of Trupeer.ai

• Turn your basic screen recordings into polished and branded videos with AI avatars and voiceovers.

• Upload a rough script and Trupeer.ai rewrites it to sound professional and 100% clear.

• Create the same video in 30+ languages instantly.

• This B2B video tool automatically zooms in on mouse activity and important actions.

• Instantly clean up background noise in your recordings (no special mic or setup is required).

Trupeer.ai Pricing

• Free plan - $0 for 10 days

• Pro plan - $40 per month (billed annually)

• Scale plan - $249 per month (billed annually)

• Enterprise plan - Talk to our sales team

2. Loom

Loom is another B2B video tool that lets you record your screen and voice. This tool offers advanced editing options, like adding overlays or editing backgrounds. Also, it comes loaded with powerful AI features, such as meeting recaps and searchable transcripts. This product is rated 4.7 on G2 and is trusted by 400,000 companies worldwide. 

Key Features of Loom

• Automatically record live meetings and generate summaries, action items, and transcripts (no manual note-taking required).

• Turn your video recordings into written documentation, bug reports, or team messages with a single click.

• Easily trim, stitch, annotate, and overlay content on your videos.

• Track who’s watching your videos and how they engage.

• Enjoy control access with passwords and domain restrictions.

Loom Pricing

• Starter plan - $0 

• Business plan - $15 per user per month (billed annually)

• Business + AI plan - $20 per user per month (billed annually)

• Enterprise plan - Contact their sales team

3. Camtasia

Camtasia is a user-friendly video editor and screen recorder. This TechSmith product is widely used as a B2B video tool by sales representatives to create professional-looking videos (no need for any prior editing experience). Using it, you can record your screen, add voice or text, edit the video, and share it. This product is rated 4.6 on G2 and is used by several leading organizations, like LinkedIn, Microsoft, Google, Apple, and more. 

Key Features of Camtasia

• Availability of several built-in tools like script generation, text-to-speech, and AI avatars. 

• You can do drag-and-drop editing to cut, trim, add text, music, or effects to your video.

• Instantly translate your videos into different languages.

• This B2B video tool can be integrated with Adobe After Effects, DaVinci Resolve, Microsoft PowerPoint, Audacity, and more. 

Camtasia Pricing

• Camtasia Essentials -  ₹7,099 per year (billed yearly)

• Camtasia Create - ₹9,999 per year (billed yearly)

• Camtasia Pro - ₹29,999 per year (billed yearly)

4. Heygen

HeyGen is one of the best video tools for sales in 2025. Using it, you can turn text into videos with AI avatars, natural voiceovers, and visual effects. This tool is perfect for marketers and small business owners who don't want to invest in a camera crew or studio. This B2B video tool is rated 4.8 on G2 and garnered the trust of 85,000+ customers worldwide (including major brands like OpenAI and HubSpot). 

Key Features of HeyGen

• Turn your script into a lifelike video using “realistic AI presenters” who speak in natural-sounding voices (no need to be on camera).

• Paste your blog post, article, or marketing message, and HeyGen turns it into a full video with visuals and voice.

• Instantly translate your videos into 175+ languages and dialects.

• Enjoy prompt-based video generation. You can create complete videos from a simple text prompt.

Heygen Pricing

• Free plan - $0

• Creator plan - $29 per month

• Team plan - $39 per seat per month

• Enterprise plan - Contact their sales team

5. Synthesia 

Synthesia is another B2B video tool that can turn plain text into professional videos. Instead of hiring actors or recording voiceovers, you simply write a script and let Synthesia’s AI avatars and voices bring it to life. This tool is used by over 50,000 companies worldwide, including 90% of the Fortune 100. The primary use cases are training, sales, and marketing.

Key Features of Synthesia

• Choose from over 230 lifelike avatars or even create your own. 

• Add natural voiceovers in 140+ languages and accents.

• Easily customize your video’s fonts, colors, and background to match your brand.

• This tool comes with built-in collaboration functionality. You can share videos with teammates and collect their feedback in one place.

• Keep your video content up to date without reshooting. 

 Synthesia Pricing

• Basic plan - Free

• Starter plan - $1,499 per month (billed yearly, pay monthly)

• Creator plan - $4,649 per month (billed yearly, pay monthly)

Best Video Tool For Sales? Winner = Trupeer

Trupeer.ai is the only tool that combines video + advanced AI + guides/documentation. When using it, you don’t need separate tools for training, video sales enablement, or creating help docs. Also, it is perfect for teams that don’t want to appear on camera. This B2B video tool can easily turn your raw screen recording into a polished video, using AI avatars and voice. 

For more clarity, check out the table below:

With Trupeer.ai, turn your raw screen recordings or rough ideas into studio-grade sales and product videos. Add AI voiceovers, avatars, and enjoy auto-editing. Try Trupeer.ai for free today.

Don’t Just Record! Even Track & Optimize With Trupeer.ai 

Creating and sending videos is just one part of the job. As a business owner or marketer, you must also know how those videos perform. With Trupeer.ai, you get a smart analytics dashboard that tracks key viewer actions. Using these metrics, you can improve your message, timing, and targeting.

Let’s understand how you can use each metric to improve your sales videos:

An ideal sales outreach strategy is to always review your analytics weekly. Through patterns, you can easily learn what kind of videos and messaging are actually moving your prospects forward.

Stop Making These Rookie Mistakes!

Lastly, if you are new to video outreach, you can make some common mistakes. They can make your videos less watchable or less trustworthy! Let’s check out the 5 Don’ts you must avoid right from the start:

1. Don’t use the same generic script for every prospect.

2. Don’t choose poor or awkward video thumbnails.

3. Don’t send a video before testing audio and video.

4. Don’t talk too fast or sound too scripted.

5. Don’t use overly edited videos that feel unnatural.

Want to avoid editing headaches or retakes? With Trupeer.ai, all you need is your raw idea or screen recording. Trupeer adds the script polish, AI avatar, voiceover, and visual finesse. Claim your 10-free AI video minutes today!

FAQs

1. I’m not confident on camera. Can I still do video outreach for B2B?
A. Yes, by using tools like Trupeer.ai, you can create professional videos without showing your face. All you have to do is make a basic screen recording. Next, this B2B video tool converts your rough video into a studio-grade video. It automatically adds effects, avatars, voiceovers, and highlights key actions.
This way, you can still deliver a video message without needing on-camera skills or confidence.

2. How do I structure a sales video so that people actually watch it?
Speak as if you’re explaining something to a smart friend. To make a high-quality video, follow this simple 3-step format:

• Step I: Create a hook in the first 5 seconds to grab attention.

• Step II: Do value addition in the next 20-40 seconds by explaining what’s in it for them.

• Step III: In the final 10 seconds, ask for the next step.

It is also recommended that you keep the video under 1 minute. 

3. What should I avoid when making B2B sales videos?
Avoid sounding generic! You must try to personalize each message, even if it’s one line about the company or person. Furthermore, always test your mic and lighting before recording. Lastly, never ignore your thumbnail as it's your first impression!

4. How do I know if my video outreach for B2B is working?
Popular B2B video tools like Trupeer.ai show detailed video analytics, such as watch time, drop-off points, replies, and open rates. Analyse these metrics to find out the scope of improvements. For example:

• Say your most viewers drop off early. Now, this means your hook needs to be better.

• Similarly, let’s say your video’s watch time is high, but you are getting no replies. Now, you must rethink your CTA.