“The purpose of your product demo is demonstrate value, not features and functionalities.”
54% of buyers say product demos are one of the top factors that influence their final decision when buying a product. Buyers don’t depend on sales reps alone. They explore product websites, compare solutions, read reviews, and check for testimonials. After a sales call, they check product demos to see if the product delivers what it promises.
That’s why a good product demo matters. Instead of listing features, a demo shows real value, boosting trust and speeding up sales cycles. In this guide, we’ve shared 16 best product demo examples and how you can create effective demos using Trupeer.
What Makes a Good Product Demo?
A good product demo does more than just show features. It’s more about creating an experience that convinces people your product is worth their time and money. It should be:
Interactive: No one wants to watch a boring demo. A good product demo engages viewers, helping them follow along and interact with the product.
Personalized: Include examples, workflows, challenges, and tips that solve the audience’s pain points.
Cover important information: Not just basics, the product demo must include key features and explain how they matter.
Up-to-date: If your video has outdated UI or features, it kills credibility. Ensure your demo is up-to-date with relevant and accurate information.
This is where Trupeer helps. It allows product teams to create interactive and personalized videos to engage prospects and educate them about your product, making the chances of conversion easier.
👀 Did You Know? Bill Gates delivered his product demo when he was a high-school student. He created Altair Basic, a programming language interpreter for the MITS Altair 8800 computer, and co-founded Microsoft in 1975 with Paul Allen.
16 Product Demo Examples That You Need to Copy
In the section below, we’ve covered the best 16 product demo examples and why they work. They engage and educate people, helping brands bring in more conversions.
1. SurveyMonkey AI
<embed>
This demo explains how users can create custom surveys by describing their survey goals and using AI to turn a simple survey idea into a ready-to-send survey.
Why it works:
The demo hooks viewers by showing how they can turn an idea into a survey in as little as 30 seconds.
It includes an example that shows how the presenter used generative AI to create an event feedback survey after a webinar.
It blends on-screen walkthrough and voiceover, and has a run time of under three minutes, making it easy to follow.
💡 Pro Tip: Winning sales demos are all about solution mapping. Map your demo with what you learned in the discovery call with the customers. Instead of doing a generic product tour, start with their biggest problem and show how you can solve it.
Read More: How to Announce SaaS Product Updates Effectively
2. Trello
<embed>
The Trello demo video tells a story users can relate to. It talks about a busy professional managing daily tasks, common problems, and how Trello solves them.
Why this works:
The video is short and clear, showing exactly how things work using visual highlights to show key features.
It ends on a positive note, showing how happy you can be when tasks are under control.
3. Asana AI
<embed>
Asana AI helps you create AI-powered workflows to automate tasks and streamline project management. Its demo video highlights the usefulness of Asana AI studio through practical, step-by-step visuals.
Why this works:
The video shows AI studio automating a task like creating a blog post, showing the benefit is clear from the start.
It ends with a strong CTA prompting people to learn more about the tool.
Strong messaging as it targets pain points, i.e, “hours of redundant manual work” into “efficient and automated process”.
👀 Did You Know? 93% of marketers say interactive content makes it easy to educate buyers about a specific product.
4. Grammarly
<embed>
More than 50,000 organizations use Grammarly to improve their communication every day, and this demo shows exactly why.
Why this works:
The value proposition is clear in the first few seconds; viewers know it’s about how GrammarlyGO helps with writing using generative AI.
The pacing is short and focused, under 2 minutes.
Features are tied back to a benefit, i.e, writing better and faster.
5. Notion
<embed>
The above Notion intro video (with over 1.2 million views on YouTube) works because it includes all the fundamentals of a great product demo. It explains Notion, an all-in-one workspace, in a relatable and easy-to-understand manner.
Why this works:
It starts by addressing a universal human need: clarity and organization, and then frames Notion as a solution.
The messaging is concise and focused, and viewers understand what Notion is meant for.
The video has a confident narration and shows all the key features in action.
6. Tableau
<embed>
Tableau’s demo video demonstrates Tableau features such as dashboards, maps, and web editing, giving viewers a comprehensive overview of the tool.
Why this works:
It shows real use cases and actionable insights you can derive from data.
Although it's lengthy, the content still holds attention, allowing beginners and decision-makers to understand the features easily.
📌 Case study: Ema, an agentic AI platform, found it difficult to create tailored product demos and guides for its customers. The company was under a time crunch and also did not have effective tools to produce video.
Trupeer enabled them to create professional videos from raw content. Ema’s team used Trupeer to create how-to guides to provide customers with on-demand resources, reducing the need for repetitive training calls. They’ve onboarded 20+ clients, saved over 1,000 hours of content creation, and rolled out 120+ videos, all while freeing their team to build AI agents.
“Our entire product team uses it and can't stop gushing about it! We create personalized demos for our customers in minutes.” Vedant Sharma, Founder, Office, GTM, and Partnerships Lead at Ema
Create Your Product Demo Video With Trupeer
7. Slack
<embed>
Slack is an AI-powered platform that unifies people, data, apps, and automation to help teams work faster. This demo video addresses common workplace problems like constant context-switching and fragmented knowledge.
Why this works:
By highlighting pain points, it connects with viewers who face similar problems.
Screen captures, animated highlights, and pop-up notifications attract the attention of viewers.
Consistent branding, i.e, Slack’s Aubergine and other brand colors, reinforces brand recognition
📽️ Trupeer Insight: You can add custom voices and background images using the brand kit, ensuring every video feels on-brand and professional.
8. Master Card
<embed>
MasterClass is an online learning platform where you can learn from the best people. Though it has powerful messaging, it needs to show viewers why it's worth their time. This demo featuring Daniel Pink does that effectively.
Why this works:
The video starts by introducing Daniel Pink, a New York Times bestselling author, establishing expert authority and credibility.
It has a relatable tone and shares valuable content about mimicry, cognitive biases, and improvisation, sparking curiosity.
It has an authoritative narration with clear language that conveys important ideas in just over two minutes.
📽️ Trupeer Insight: You can adjust the aspect ratio and video layout to optimize for mobile by selecting a vertical format.
9. Headspace
<embed>
This video is a strong example of effective brand storytelling that shows how the app helps users with different needs.
Why this works:
It uses simple, friendly language with light-hearted, calming animations that highlight the app’s main purpose.
It has a calm and encouraging tone, positioning headspace as a companion for self-care and mental well-being.
It explains the step-by-step journey: download → try Basics → subscribe for deeper content.
👀 Did You Know? Storytelling demos stick better. Build demos around stories and solve a specific pain point to make them more memorable and compelling than dry feature lists. Shopify, for example, tells the story of first-time entrepreneurs setting up their online store, adding products, designing their store, getting their first sale, and shipping an order.
10. Ikea
<embed>
IKEA Place is a mobile app that helps you virtually place IKEA furniture in your home using augmented reality. Their demo video combines storytelling, benefits, and an emotional angle that connects with viewers.
Why this works:
The video shows how users can use AR functionality to scale 3D IKEA furniture in their homes. It highlights how the app is to be used and how it helps with planning spaces.
Clear and friendly messaging.
The video also encourages viewers to share it with their friends to increase engagement and build social proof.
📌 Case study: How Hedrick Gardner trained 200+ employees in 5 locations using AI videos?
11. Doorport
<embed>
Doorport’s demo video is a perfect example that reinforces that simple videos can be very effective. You don’t always need expensive or fancy effects.
Why this works:
The video focuses on the main feature building entry, so viewers immediately understand the product’s value.
It has a raw and direct presentation that attracts attention.
It shows people using the system, which helps viewers see how it fits into everyday life.
12. Office 365
<embed>
The Microsoft 365 demo delivers a 15-minute tour of the platform’s latest features, covering teamwork, collaboration, productivity, and AI-powered tools. It gives viewers a broad and clear understanding of what Microsoft 365 can do.
Why this works:
The video shows Office 365 features with real-time visuals and UI walkthroughs.
It features workflows such as co-editing documents, managing meetings, assigning tasks, and scheduling emails, which help viewers visualize their practical applications.
It also includes links to interactive guides and resources for those who want to learn more.
💡 Pro Tip: Treat product demo like a conversation. Think of it as a two-way conversation where you’re solving problems together. Use your agenda as a guide, but be flexible. If the discussion turns into something valuable, follow it. And if you notice people losing interest, move to the next point.
“There’s an art to this. A demo is less of a show-and-tell, and more of a conversational, problem-solving exercise.” – Dave Evatt, Calendly
Sign up on Trupeer for Free to Get Started
13. QuickBooks
<embed>
You can use QuickBooks Enterprise to manage various business operations, including accounting, purchase orders, invoicing, payments, payroll, inventory management, and reporting. It helps viewers understand how the platform can streamline their tasks.
Why this works:
It introduces features in a logical order.
Uses visuals, animations, and screen walkthroughs, making it easy to understand complex features without overwhelming viewers.
14. SEMrush
<embed>
With over 1.16 million active users, SEMrush is a popular tool among digital marketers. It helps marketers with keyword research, competitive analysis, site audits, backlink tracking, and domain authority tracking to improve search rankings and visibility.
Why this works:
The demo is under 3 minutes and contains meaningful information.
It addresses common marketer problems like visibility and competition, showing how SEMrush solves them.
The video is neatly presented and ends with an easy-to-follow guide for further learning.
15. WHOOP
<embed>
If you’re looking for demo videos that are full of energy and vibe, check the WHOOP 4.0 demo. This fast-paced video hooks viewers who are in for personal transformation.
Why this works:
Confident and energetic, it highlights WHOOP’s features and shows how it helps fitness enthusiasts.
Highlights how it uses real-time health data to give personalized advice, helping you train and become better.
💡 Pro Tip: Once you have edited and exported the, click the ‘Share’ button at the top-right to create your shareable page. You can make changes to your shared page even after sharing, but you need to re-share it to make updates visible.
16. Mixpanel
<embed>
Mixpanel is an analytics platform that helps businesses understand how users interact with their web and mobile apps. This demo video discusses tracking actions such as signing up or visiting pages to analyze user engagement and improve products and marketing campaigns.
Why this works:
Shows use cases such as measuring user acquisition, engagement, retention, and conversion funnels with visualizations.
Uses simple, jargon-free language, making it easy to understand for both technical and non-technical stakeholders.
Encourages people to start with a free account or choose the plan that best fits their needs.
📽️ Trupeer Insight: You can track total views, watch time, comments, and reactions using Trupeer analytics to understand how your product demo videos are performing.
How to Make Product Demo Videos with Trupeer?
Creating product demo videos with Trupeer is easy. All you need to do is record your screen using Trupeer's Chrome extension.
Trupeer creates ready-to-use videos by adding AI avatars, voiceovers, zooms, and on-screen highlights. You can also customize your video by editing the script, adding AI-generated or custom voiceovers, and include branding elements, all without advanced editing skills. Further, you can convert your videos into structured guides with headlines, descriptions, steps, and screenshots.
Add custom voices and accents to your video
We’ve covered the full process to create product demo videos in the blog below.
Read more: How to Make a Product Demo Video That Converts
Here’s a demo video of Trupeer, showing its features and functions.
Embed video: https://www.youtube.com/watch?v=B-i1lOyKVRA
Create Impactful Product Demos with Trupeer
If you’re using static presentations, it’s time to leave them behind. With Trupeer, you can create polished product demos with voiceovers, zooms, annotations, and highlights. You can convert your demos into step-by-step guides, share them across platforms, and ensure prospects see the value of your product right away.
Want to create an engaging, conversion-focused product demo video for your product?
Sign up on Trupeer for free to Create Product Demo Videos
Frequently Asked Questions
How long should product demo videos be?
Product demo videos should be two to five minutes long. If you are creating introductory videos, they can be as short as 30-60 seconds to grab attention. Generally, the video length depends on the product's complexity and the video's purpose. Be clear and concise, and show important features and the value proposition.
How to create a product demo video for your landing page?
Start with a goal, i.e, decide what action you want viewers to take, for example, sign up or start a trial.
Write the script with a focus on solving the customer’s problem.
Walk through the key features of the product using a tool like Trupeer to record and edit.
Add brand colors, logos, and captions, and optimize your videos.
Place the video near the CTA so people click and watch it.
Is a product demo video considered MVP?
No. Making a demo video and showing it to customers is more like a prototype, not an MVP. An MVP means a working version of the product that people can use to try out its main value.
What type of product demo videos work best for small businesses?
Small businesses must use clear and concise product demo videos that address customer problems. A few types include:
Explainer videos
Story-driven demos
Interactive demos
Case study video
What is the best tool to record a product demo video?
You can use Loom for simple screen recording; however, if you want to create personalized, scalable product demos, use Trupeer. It helps you record once and personalize demos for t using features like AI voiceovers, auto-transcriptions, translation, and custom branding.
