How Josys built a 150+ video catalog without adding headcount

Tim Silva is a Product Design Manager at Josys, a platform that empowers IT teams with 360° control over SaaS applications to better manage SaaS sprawl, automate manual IT tasks, and secure company data. His role reaches well beyond design into video production, documentation, and partner content, functions that would typically sit with several separate teams at most companies. That breadth is possible because Tim works in an AI-native way. He identifies the right tools, learns them thoroughly, and lets them handle the heavy lifting. Trupeer is one of those tools.

The Challenge

Josys operates primarily in Japan, where fewer than 10% of the audience is fluent in English. That reality shapes how the team has to approach video. Recording an English-language interface and layering a Japanese voiceover on top does not work, because what viewers hear and what they see on screen no longer align. For the content to be useful, the visuals and the language have to match. Building a full Japanese-language video catalog from scratch, at a consistent level of quality and without adding headcount, called for an approach that most production workflows could not support.

How Trupeer Fits In

With Trupeer, Tim's team re-records its screen captures directly in the Japanese interface and uses Trupeer's translated scripts as the basis for each voiceover. The translation quality has been strong from the outset, with only minor adjustments needed on the first pass, which is what made it realistic to hand the work off entirely. A marketing team member based in Japan now owns the catalog end to end.

The video templates have proven equally dependable on the English side of the business. In Tim's words, they have been extremely reliable.

Just as important to Tim is the pace at which the product evolves. When he shares feedback, Trupeer acts on it. Drag-and-drop went live within weeks of users requesting it, and PII blurring is already on the roadmap for this quarter. For someone who chooses tools based on whether they can keep up with how he works, that responsiveness has been a defining part of the experience.

What They've Built

Today, more than 150 videos live on the Trupeer platform, including a complete Japanese catalog run entirely by a single team member. Tim is now extending Trupeer into his documentation workflow as well, where the auto-generated text and screenshots remove the friction that previously kept the team from keeping its docs up to date.

This month, the team used its full allocation of AI minutes for the first time, a sign of how far the tool has worked its way into everyday production. Tim's role has continued to grow because he invests in tools that grow alongside him, and Trupeer has become one of them.

Tim's story is featured as part of the AI Champions of Change series by Trupeer, a curated collection of narratives from enterprise practitioners who are well ahead of the curve. It will be shared in video, audio, and written form to help other leaders across product design and enterprise IT navigate similar challenges.