Vidyard vs Loom (2026): Pricing, Features & Which to Choose

Written by Kalpna Thakur, Marketing Lead at Trupeer · Last updated September 30, 2026.

Vidyard and Loom are two of the most widely used screen and camera recording tools for async video. Both let you record your screen and face, share a link in seconds and see who watched. The difference is who they are built for: Vidyard is built around sales, with CRM integrations, calls to action, viewer analytics and AI avatar videos for prospecting, while Loom is built around everyday team communication, with fast recording, comments and AI that turns videos into notes and documents.

This Vidyard vs Loom comparison (also searched as Loom vs Vidyard) covers pricing by team size, recording, editing, analytics, CRM integrations, AI features and security, with guidance for sales, support and internal teams. For more options in each category, see our Vidyard alternatives and Loom alternatives guides.

Vidyard vs Loom: Quick Verdict

Quick answer: Vidyard is geared toward sales teams that need CRM-linked viewer analytics, calls to action and AI avatar videos for outreach. Loom is geared toward internal and async communication, at a lower price per user, with AI notes and documents from videos. Choose Vidyard if video is part of your sales process, and Loom if it is part of how your team works day to day.

• Vidyard may suit you if your reps send prospecting videos, you need viewer tracking inside your CRM, or you want AI avatar videos generated at scale with the Video Agent add-on.

• Loom may suit you if your team records updates, feedback and walkthroughs for colleagues, wants the lowest price per user, or wants AI meeting notes and video-to-text documents.

• Consider a production tool if your videos are customer-facing product demos or training that need to look polished, such as Trupeer AI, which turns a recording into an edited video and a written guide.

Vidyard vs Loom at a Glance

Vidyard vs Loom Pricing (2026)

Pricing note: Vidyard shows prices billed annually and advertises 30% savings versus monthly; Loom’s prices above are monthly, with annual billing saving up to 17%. Figures were checked on September 30, 2026 and can change by billing cycle and region; verify each vendor’s pricing page before purchasing.

Vidyard pricing vs Loom pricing: for one person, Loom Business ($18 a month) costs much less than Vidyard Starter ($59 a month billed annually), and Loom Business + AI ($24) matches the price of Vidyard’s Video Agent add-on alone. Vidyard’s higher price buys sales features such as CTAs, password protection and full analytics, and its Teams plan for five or more users is quote-only. Loom also changed its seat model in 2026: according to Atlassian’s documentation, the free Creator Lite role is being retired and converted to paid Creator seats.

What You Would Actually Pay: Cost by Team Size

Using list prices (Vidyard billed annually, Loom billed monthly), here is the monthly cost for common team sizes. Vidyard Teams and both Enterprise plans are quote-only, so larger teams should request quotes.

Worked example: an eight-person outbound sales team that sends personalised prospecting videos and wants viewer data in its CRM would compare Vidyard Teams (quote-only, with CRM integrations included) against Loom Business + AI at about $192 a month plus Loom Enterprise for the Salesforce integration. If the same team only needs to record quick updates for colleagues, Loom Business at about $144 a month covers it.

Adding AI changes the maths. For five users, Vidyard’s Video Agent add-on on Starter adds about $120 a month on top of seat costs, while moving five Loom users from Business to Business + AI adds about $30 a month. Decide which AI capability you actually need before upgrading every seat.

Annual vs Monthly: What a Year Costs

For one user, Vidyard Starter billed annually is about $708 a year, and adding the Video Agent brings it to about $996. Loom Business is about $216 a year on monthly billing, or less on annual billing with up to 17% off. The gap is large, so the decision is really about whether you need Vidyard’s sales features.

Testing Vidyard and Loom with the Same Video

The fairest comparison is to record the same two-minute video, such as a product overview for a prospect, in both tools. Here is what each free plan allows and what to compare.

What to compare:

• Recording speed: how quickly you go from clicking record to a shareable link.

• Viewer experience: how the sharing page looks to a prospect or colleague on mobile.

• Analytics: what you learn about who watched and for how long.

• Calls to action: whether you can add a booking link or button to the video.

• AI help: try Vidyard’s AI avatar video and Loom’s AI notes on the same content.

Vidyard vs Loom: Feature-by-Feature Comparison

Recording and Capture

Both record your screen, camera or both from desktop apps and browser extensions, and both upload instantly with a share link. Loom is known for the speed of this loop, which suits quick updates; Vidyard adds custom backgrounds and folder management on Starter for reps who record many videos a day. For broader options, see our guide to the best screen recording software.

Editing

Vidyard includes video editing tools on every plan. Loom offers basic waveform editing on Business, and AI-powered editing on Business + AI, including automatic enhancement and advanced editing. Neither is a full video editor, so polished, customer-facing content usually needs another step.

Analytics and Viewer Insights

Analytics is where Vidyard leans in. Starter includes full video analytics and team performance analytics, and Teams adds advanced team performance analytics tied to CRM records, so sales managers can see which prospects engaged. Loom provides viewer insights for every video and admin insights on Business + AI, which are useful for internal adoption rather than pipeline tracking.

Calls to Action and Sharing Pages

Vidyard includes CTA templates and a branded sharing page on Starter, and fully customisable CTAs with an advanced branded sharing page on Teams, so a prospect can book a meeting directly from the video. Loom focuses on comments and emoji reactions for conversation rather than conversion.

Integrations

Vidyard Teams includes CRM and marketing automation integrations, and Enterprise offers unlimited integrations, which fits teams that live in Salesforce, HubSpot or sales engagement tools. Loom integrates widely with workplace tools, and lists its Salesforce integration on Enterprise.

AI Features: Vidyard Video Agent vs Loom AI

The two take AI in different directions. Vidyard’s AI focuses on outbound video: AI avatar videos, custom AI avatars and automated video creation and delivery with the Video Agent add-on. Loom’s AI focuses on productivity: automatic video enhancement, advanced editing, video-to-text documents, meeting notes and recap emails on Business + AI. In practice, Vidyard’s AI is about creating more outreach videos without recording each one, while Loom’s AI is about saving time after you record, by summarising, editing and turning videos into text. Both AI tiers cost $24 a month per seat, so the choice depends on which problem you are solving. If AI avatars are your priority, also compare dedicated avatar tools in our HeyGen vs Synthesia comparison.

Security and Administration

Vidyard Starter adds password-protected videos, and Enterprise adds SSO, secure playback and custom permissions. Loom Enterprise adds SSO and SCIM, a 99.95% uptime SLA, EBA compliance and downloadable user insights. Both are used by large organisations; check each vendor’s security documentation for your requirements.

Loom vs Vidyard for Sales Teams

For sales enablement, the choice usually comes down to how central video is to pipeline:

• Video is part of outbound prospecting: Vidyard is designed for this, with CTAs, branded sharing pages, viewer analytics tied to CRM records and AI avatar videos for personalisation at scale.

• Video supports deals occasionally: Loom is cheaper and faster for a rep who records a few follow-ups a week. Our guide to video prospecting covers when each approach works.

• Video is a product demo: for polished demos that show the product clearly, a production tool may matter more than prospecting features. See sales demo best practices.

• Managers need visibility: Vidyard’s team performance analytics are built for coaching and reporting; Loom’s admin insights focus on adoption.

Vidyard vs Loom for Different Teams

Customer Success and Support

Support agents often record a quick fix for one customer, where Loom’s speed and price fit well. Customer success teams sending onboarding, QBR or renewal videos may prefer Vidyard’s branded pages and analytics, because they show which stakeholders actually watched. Many customer success teams use both: Loom for quick replies and a more polished tool for onboarding content. For repeatable help content, a polished video and a written guide usually work better; see customer onboarding videos.

Marketing

Marketing teams use Vidyard for video on landing pages and in email nurture with CTAs and engagement data, which helps connect video views to pipeline. Loom is less focused on marketing distribution, though it works for quick internal reviews of campaign assets. For launch videos and feature announcements, see our product demo video maker.

Internal Communication and Engineering

For stand-up replacements, code reviews, design feedback and bug reports, Loom is the more natural fit: quick recording, comments, transcripts and AI notes at a lower price per user. Engineering and product teams in particular value Loom’s speed, because a two-minute video often replaces a meeting. Vidyard can be used internally, but its sales-focused features add cost without much benefit for these teams.

HR and Onboarding

HR teams record welcome messages and policy explainers. Either works for a personal message, while structured employee onboarding videos that new hires revisit often need editing and a written companion guide.

Using Vidyard and Loom Together

Some companies run both: Loom across the whole organisation for internal communication, and Vidyard for the sales team’s external videos. That split works when the cost of Vidyard seats is limited to reps who prospect with video, and everyone else stays on Loom. The trade-off is two libraries, two sets of analytics and two places to look for a video, so set clear rules on which tool is used for what.

How to Choose: A 5-Question Checklist

If the Loom vs Vidyard decision is still close, answer these five questions:

• Who watches the videos? Prospects and customers point toward Vidyard; colleagues point toward Loom.

• Do you need viewer data in your CRM? If yes, Vidyard Teams includes CRM and marketing automation integrations; Loom lists Salesforce on Enterprise.

• How many people will record? At five or more, Loom’s published per-user price is easy to budget, while Vidyard Teams needs a quote.

• Do you want AI avatars or AI notes? Vidyard’s Video Agent creates avatar videos for outreach; Loom’s Business + AI creates notes and documents. See our guide to video outreach strategies for how avatar videos fit prospecting.

• Do your videos need to look polished? If demos and training are customer-facing and reused for months, consider a production tool alongside or instead of either.

For sales teams onboarding new reps, recorded demos and process walkthroughs often matter as much as prospecting videos; see how to make onboarding videos for new sales reps.

Switching Between Vidyard and Loom

• Download your library first. Loom includes downloads on Business; check Vidyard’s export options for your plan before cancelling.

• Update embedded videos. Videos embedded in emails, CRM records, help centres and landing pages point to the old platform, so list them before switching.

• Rebuild CTAs and analytics. Vidyard CTAs and CRM tracking do not transfer to Loom, and Loom comments and transcripts do not transfer to Vidyard.

• Recheck seats. Loom’s Creator Lite seats are converting to paid seats, and Vidyard Teams pricing is quote-based, so model costs for your full team.

• Plan for re-recording. Short-lived videos rarely need migrating; focus on evergreen demos and training.

What Users Say About Vidyard and Loom

In Loom vs Vidyard discussions, the pattern is consistent: Loom wins on simplicity and price for everyday use, and Vidyard is preferred where video is tied to revenue. Test both with your own videos before committing.

Vidyard vs Loom by Use Case

Worked example: a 40-person B2B software company might give its 12 account executives and SDRs Vidyard Teams for prospecting, with CRM tracking and CTAs, and give everyone else Loom Business for internal updates. Its customer education team, which publishes onboarding videos and help articles that customers rewatch, would likely use a production tool that creates polished videos and written guides. Splitting tools by job usually costs less than putting the whole company on the most expensive option.

What Vidyard and Loom Are Less Suited For

Both are designed to capture a live take and share it quickly. They are less suited to content that must look produced or be reused for months:

• Polished customer-facing demos. Raw recordings include pauses, filler words and unfocused screens.

• Written documentation. Loom’s AI can draft text, but neither creates a step-by-step guide with screenshots from each click.

• Easy updates. When the product changes, you usually record again.

• Localisation. Translating voiceover and on-screen content is not a core workflow in either.

Vidyard vs Loom vs Trupeer AI: 5 Reasons to Consider Trupeer for Product Demos and Training

Vidyard and Loom are built to share a live recording quickly. Trupeer AI is built to turn a recording into a polished video and a written guide. If your videos are product demos, onboarding or training that customers watch more than once, these five differences matter.

1. A Polished Video from a Rough Take

Trupeer applies click-based zooms, removes filler words and pauses, cleans background audio and adds captions automatically, so a first take looks produced without re-recording.

2. A Written Guide from the Same Recording

Every Trupeer recording also produces a step-by-step guide with screenshots, exportable as PDF, Word or Markdown, so demos and help articles stay in sync.

3. Fix the Script, Not the Recording

Edit the words and the AI voiceover updates, so a stumble or an outdated sentence does not mean recording again. You can also add an AI avatar presenter if you want one.

4. Translation for Global Customers

Trupeer offers AI voices in 100+ languages and accents, with video and document translation on Scale and Enterprise, for demos and onboarding in each customer’s language.

5. On-Brand Demos for Every Rep

Apply a brand kit so every rep’s demo looks consistent, and publish guides to a hosted knowledge base with the add-on. Teams use this for pre-sales demos, customer education and product launches.

Where Trupeer isn’t the right fit: for quick internal updates, Loom is simpler and cheaper; for outbound prospecting with CRM tracking and CTAs, Vidyard is designed for that. Trupeer is built for product walkthroughs, training and demos that need to look polished and come with written guides.

Try it on one real demo: Trupeer’s free plan runs for 10 days with 1,000 AI credits, and paid plans start at $40 a month billed yearly. See Trupeer pricing.

Related comparisons:
Loom vs Trupeer
Scribe vs Loom
ScreenPal alternatives

Frequently Asked Questions: Vidyard vs Loom

Is Vidyard better than Loom?

It depends on your use case. Vidyard is designed for sales teams, with CTAs, CRM integrations, viewer analytics and AI avatar videos. Loom is designed for everyday async communication at a lower price per user, with AI notes and documents.

What is the difference between Vidyard and Loom?

Both record and share screen and camera videos. Vidyard adds sales features such as CTAs, branded sharing pages, CRM tracking and AI avatars. Loom focuses on fast recording, comments, transcripts and AI productivity features.

Loom vs Vidyard: which is cheaper?

Loom is cheaper. Loom Business is $18 per user a month, while Vidyard Starter is $59 per seat a month billed annually. Vidyard Teams for five or more users is quote-only.

Do Vidyard and Loom have free plans?

Yes. Vidyard’s free plan includes a limited number of videos per month, 15 AI videos and stock and custom AI avatars. Loom Starter includes 25 videos up to 5 minutes each.

Which is better for sales, Vidyard or Loom?

Vidyard is built for sales prospecting, with CTAs, CRM integrations on Teams and team performance analytics. Loom suits reps who record occasional follow-ups and want a simpler, cheaper tool.

Does Loom integrate with Salesforce?

Yes, Loom lists a Salesforce integration on its Enterprise plan. Vidyard includes CRM and marketing automation integrations on its Teams plan.

Does Vidyard have AI avatars?

Yes. Vidyard’s free plan includes 15 AI videos with stock and custom AI avatars, and the Video Agent add-on unlocks unlimited AI videos and automated video creation.

Can Loom or Vidyard create documents from videos?

Loom Business + AI can turn a video into text documents, notes and recaps. Neither creates a screenshot-by-screenshot guide; Trupeer AI generates a video and a step-by-step guide from one recording.

Loom vs Vidyard for internal communication: which is better?

Loom is usually the better fit for internal updates, feedback and stand-ups because it is fast, cheaper per user and includes comments and AI notes.

Which has better analytics, Vidyard or Loom?

Vidyard focuses more on analytics, with full video analytics and team performance analytics on Starter and advanced, CRM-linked analytics on Teams. Loom offers viewer insights and admin insights.

Can I switch from Vidyard to Loom?

Yes. Download the videos you want to keep, list where videos are embedded, and plan to rebuild CTAs and CRM tracking, which do not transfer between platforms.

Vidyard vs Loom vs Sendspark: what is the difference?

Sendspark, like Vidyard, focuses on personalised sales video. Loom focuses on internal async communication. For polished product demos and training with written guides, Trupeer AI is designed for that workflow.

Which is better for customer onboarding videos?

For quick, personal videos, either works. For onboarding videos customers rewatch, a polished video with a written guide works better, which is what Trupeer AI produces from one recording.

Is Vidyard or Loom better for small businesses?

For most small businesses, Loom is easier to budget, with a free plan and Business at $18 per user a month. Vidyard’s free plan and 14-day Starter trial are worth testing if your small team sells with video and needs CTAs and analytics.

What is the best alternative to Vidyard and Loom for product demos?

For product demos and training that need to look polished, Trupeer AI turns a screen recording into an edited, narrated video and a written guide.

Sources

Checked on September 30, 2026.

• Vidyard pricing

• Vidyard product overview

• Loom pricing

• Loom product overview

• Atlassian: Loom pricing, billing and role changes

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