Not long ago, sales outreach meant phone calls, emails, and text messages. They were the dominant marketing channels back in the day. But are they still relevant in 2025? Nope!
Today’s inboxes are crowded. Yes, most cold emails get ignored (or sent to spam), and buyers are harder to reach than ever. Undoubtedly, traditional outreach is losing its impact, and if you are sticking to it, chances are your customers will switch! 
Don't want that? So, what’s trending? Nowadays, modern customers want to see and hear who they’re buying from. And that’s why video prospecting for sales is gaining ground. Studies show that personalized video prospecting can result in response rates up to 8x higher than traditional outreach methods.
Curious? Read this article till the end to learn what sales prospecting videos are, where to use them in your sales process, and how to create videos that convert. Also, you will check out some of the best video prospecting tools of 2025. 

What are sales prospecting videos?

Imagine a situation where you have chased a good lead and now you want that lead to be nutrutred and also get your attention. Now what can you do? Video prospecting for sales is that way of reaching out to potential customers using short videos instead of just emails or messages. You record a quick video message and send it to someone you want to do business with.
The purpose is to stand out! According to studies by Vidyard it shows that about 63% of sales representatives say sales outreach videos increase their response rates. That’s largely because when customers see a video with a lifelike face and voice, they’re more likely to pay attention. Let’s see where you can use sales outreach videos. 

Where can you use sales prospecting videos?

Video prospecting is not just for cold outreach! You can use it at different stages of the sales process to make your message more personal and harder to ignore. Below are four common use cases where sales videos can work better than plain text messages:

Each sales prospecting video gives your message a face and voice. To build trust faster than plain text alone, your sales team can even use it at multiple stages of your sales funnel. 

How to Use Video in the Sales Prospecting Process?

Sales prospecting videos play a role at every stage of your sales funnel (not just at the start). Let’s see how you can use videos at different funnel stages and move your leads from cold outreach to closed deals:

Please note that each stage requires a different video message. However, the goal is the same. Your sales team must try to build a connection, explain clearly, and keep the deal moving forward.

5 Major Benefits of Video Prospecting For Sales in 2025

Studies show that video content generates 1,200% more shares than text and image content combined. Is your business still missing out? Check out these advantages of sales outreach videos that might change your opinion:

1. Instant Attention-Grabbing

Most prospects today are overwhelmed by their inboxes! On average, they receive about 121 emails daily, and many go straight to spam. The same applies to social media, where nearly 60% of users get spam messages at least once a month. 
How does it hurt you? It becomes extremely difficult to stand out with plain text outreach! And that’s why personalized videos break through this clutter. They put a human face to your message, which makes it far more likely to get noticed. Studies show that video content improves email open rates by 16% and boosts reply rates by 26%. 
So, need a video prospecting tool? Trupeer.ai is a leading screen recorder and document maker. Using it, your sales teams can quickly record rough sales prospecting videos and turn them into polished videos that actually convert. Claim your 10-free AI video minutes today!

2. Build More Trust and Credibility

In sales, trust is everything! A well-written email might be clear, but it can’t match the personal touch of a face-to-face interaction. Why? Because with video, prospects see your facial expressions and hear your tone of voice. They can even observe your body language. 
All of this instantly builds familiarity and credibility. Due to this, it becomes much easier for prospects to believe in your offer because they can feel your “authenticity”. Now, you’re no longer just a name in their inbox! Instead, you’re a real person they can connect with.

3. Realize Better Conversion Rates

Studies show that companies using sales prospecting videos report up to 800% higher conversions. That’s largely because the video format makes your message more engaging, easier to understand, and more persuasive.
By creating a personalized video, your sales team can clearly show how your product works and how it solves a specific problem. This visual and verbal clarity removes confusion. Need evidence? 
With email, the average conversion rate hovers around 3%. Add a custom video, and that number jumps significantly to 130%! By using popular video prospecting tools like Trupeer.ai, your sales team can easily record video messages and highlight real case studies or product features. Want to start for free? Sign up today!

4. Win Clients Through Storytelling ("Show, Don’t Tell")

In 2025, are you still merely claiming, “Our tool saves you time”? Drop this approach! Instead, by creating a sales prospecting video, your sales team can walk the viewer through a feature and demonstrate how it works in real-time. This makes your claim tangible and believable.
As you must be aware, back in the day, salespeople often relied on words to describe features and benefits. But words alone felt flat or unconvincing. And this led to the introduction of sales outreach videos.
Video lets you combine visuals, tone, pacing, and real-world examples to tell a complete story. Something that your prospect can see and feel.

5. Deliver Complex Ideas With Simplicity

Sometimes your product or service is hard to explain in writing. You may need to show:
1. How does a dashboard work?
2. How do different systems integrate?
3, How does a particular workflow save time?
Writing this out often leads to long paragraphs that are easy to skip! Now, sales outreach videos solve this. How? When you speak, you're naturally more concise. You focus only on key points and explain things in simpler terms. 
Additionally, with tools like Trupeer.ai, you can even enhance the experience with notes, on-screen drawings, or subtitles. All of this allows the viewer to understand your pitch without confusion. 

Want to Create a Sales Outreach Video That Actually Converts? Best Practices You Must Follow! 

It’s an art! Yes, you must make sure your sales outreach videos grab attention and drive replies. Below are three key best practices your sales team must follow:

1. Open Strong in the First 10 Seconds

The first few seconds decide whether your prospect will keep watching. So don’t waste time. Ideally, you should start with:
1. Their first name (say, “Hi John…”)
2, The context (why you're reaching out)
3. A clear benefit (what’s in it for them)

This structure immediately makes the message feel personal and relevant.

2. Keep the Length Between 45 and 60 Seconds

Did you know? The average human attention span is a mere 8 seconds! Now, if you are making 15-minute-long videos, will your viewers watch? It is recommended that your sales outreach videos be about 45 to 60 seconds max.
This is enough time to greet them, share your reason for reaching out, offer value, and even suggest a next step.

3. Use a Conversational Tone

Your sales representatives must avoid sounding like a sales pitch. They should speak as if they are talking to a colleague and not reading a script. Ideally, their tone should be warm and confident (never aggressive or pushy). 
Also, they should smile and maintain eye contact with the camera. Alternatively, they can use AI avatars. With Trupeer.ai, you get to enjoy 100+ avatars, or any of your sales representative can even personalize their own face. 

6 Latest Sales Prospecting Video Examples

Still confused? Below are six of the best sales prospecting video examples you must read for more clarity:

1. Webcam ‘Selfie’ Video

You record a short video of yourself using your webcam. It’s just you talking to the camera. Let’s see how you can do it the best way:

Say the person’s name to show it's not a mass message
Introduce yourself and why you’re reaching out
Add a fun prop to the video thumbnail, say a whiteboard with the person’s name or a relevant item (sports jersey, product sample)
Now, it’s personal. It looks like you made the video just for them. Thus, they are more likely to watch it.

2. LinkedIn Profile ‘Hover’ Video

You show the person’s LinkedIn profile on your screen while you record a video. You appear on webcam in the corner. Follow these steps:
Open their LinkedIn profile
Start recording your screen and webcam
Say what caught your attention (their role, company, background)
Mention how you’ve helped others like them

It shows you’ve done your homework and you’re not sending the same message to everyone.

3. Hovering on a Relevant Post or Article

You record a video while showing an article, LinkedIn post, or comment your prospect was involved in. Let’s see how you can do it:
Open the article or post where the person is mentioned or commented
Start recording your screen and webcam
Talk about what you saw and why it matters to your outreach

This technique ties your message to something the person cares about. Usually, such sales prospecting videos are more relevant and respectful.

4. Website ‘Hover’ Video (Prospect’s Website)

You record your screen while showing the person’s company website. You talk about something you noticed on the site. Do it this way:

1. Visit their website and browse a key page (like their product or news page)
2. Start recording and explain what you noticed and why you’re reaching out
3. Link your message to something they’re doing on that page
How does this help? It shows real interest in their business and that you’re not guessing what they might need.

5. Customer Success Story Video

You talk about a past customer who is similar to the person you’re reaching out to. You use that story to explain how you can help. Follow these steps to record such a sales prospecting video:
Share your screen with a LinkedIn profile or website of a past customer
Talk on video about the problem that the customer had
Explain how you helped and how the results could apply to the current prospect
Instead of talking about what your product does, you show what it has done! That builds credibility.

6. Solution “Show-and-Tell” Video

Create a short demo-style sales prospecting video where you show what your product does instead of just talking about it. Let’s see how you can do it:Record your screen showing your product in action (or a slide if you don’t have a product demo)
||Keep it short (at most show one or two key things)

• End the video by asking if they’d like a full walkthrough.

Always remember that people like to see, not just hear! By creating such sales outreach videos, you can give a clear picture of what you offer without a long pitch.

Top Video Prospecting Tools You Can Consider in 2025

Video prospecting for sales is now a high-ROI sales tactic in 2025! Nowadays, most sales reps and marketers are using personalized videos to achieve higher open, reply, and conversion rates. Want to be a part of the trend? Below are some of the best video prospecting tools you can consider in 2025:

1. Trupeer

Trupeer.ai is an advanced screen recording tool that lets you create studio-grade sales prospecting videos using artificial intelligence. Usign it, you can make videos, step-by-step tutorials, or help documents without needing a video team. To make your video more appealing, you can use AI voiceovers, AI avatars, and a rich brand kit. 

Furthermore, this video prospecting tool can even write video scripts for you and edit the video automatically. Trupeer.ai is the perfect solution for sales teams that want to create personalized high-quality sales outreach videos without spending a lot of time.

Key Features

• AI-generated voiceovers are available.

• Built-in screen, webcam, and audio recorder.

• Use AI script generator to create multiple personalized sales prospecting videos.

• Auto-editing with zoom, focus, and background cleanup.

• Custom branding and team collaboration tools.

• Translate content into 30+ languages (in just one click).

Pricing

• Free - $0 for 10 days

• Pro - $40 per month (billed annually)

• Scale - $249 per month (billed annually)

• Enterprise - Custom pricing

2. Loom

Loom is another video prospecting tool that lets you record your screen, your face, or both at the same time. This tool is widely used by sales teams looking for quick screen or webcam recordings to explain something or follow up with leads. The recorded sales outreach video can then be sent through a link (without downloading anything). This software works in your browser and connects to tools like Slack and Salesforce.

Key Features

• Instant screen and webcam recording (browser or app)

• Automatic transcription in 50+ languages

• Viewer analytics (see who watched and for how long)

• Use AI to remove silence, generate CTAs, and add chapters

• Easy sharing with one link (no download needed)

Pricing

• Starter - $0

• Business - $15 per user per month

• Business + AI - $20 per user per month

• Enterprise - Custom pricing

3. Vidyard

Vidyard is particularly made for sales and marketing teams that want to use videos in their lead generation and conversion processes. Using this video prospecting tool, you can record your screen, talk to the camera, or upload a video. It gives you detailed reports, like who watched your video and how much they saw. Vidyard even offers AI tools to help with writing and editing.

Key Features

• Record webcam, screen, or both in one video

• Add calls-to-action and clickable buttons inside videos

• AI for scripting and editing support

• CRM and email platform integrations are available (e.g., HubSpot, Salesforce)

• Track viewer behavior with detailed video analytics

Pricing

• Free - $0

• Starter - $59 per seat per month

• Teams - Custom pricing

• Enterprise - Custom pricing

4. Camtasia

Camtasia is another option through which you can create sales prospecting videos. It comes with multiple advanced features, such as add voice, edit with multiple tracks, and include effects. Also, you can add PowerPoint slides into the video and use professional templates. Your sales team can pick this tool if they are looking for more editing control.

Key Features

• Advanced screen and camera recording

• Full video editor with multiple layers and effects

• Import and sync PowerPoint slides into videos

• Voice narration and speech-to-text tools

• Access to stock assets and video templates

Pricing

• Essentials (for individuals) - ₹7,099 per year (billed yearly)

• Business - ₹20,027.66 per year (billed yearly)

• Enterprise - Custom pricing

5. VEED.io

VEED.io is an all-in-one video tool for small businesses. You can use it to record, edit, and add subtitles to videos (no need to learn complex software or hire an agency). It has ready-made templates and a large media library. Also, this video prospecting tool comes loaded with AI tools that turn text into videos or remove backgrounds instantly. Your whole team can work together on videos, even if they have no editing experience.

Key Features

• Online video editor with trimming, subtitles, and overlays

• AI avatars and voice translation (premium plans)

• Remove background noise and correct eye contact

• Upload and export videos in 1080p or 4K

• Real-time team collaboration and shared workspaces

Pricing

• Lite - ₹499 per editor per month (billed yearly)

• Pro - ₹1,199 per editor per month (billed yearly)

• Enterprise - Custom pricing

Why Trupeer.ai Wins for Sales Teams?

All five tools mentioned above let you create and send sales prospecting videos. But if your priority is zero heavy editing, AI-avatars, or automatic guide creation, Trupeer.ai gives you the most complete solution. Check it out yourself:

Does your sales team lack video editing skills? Try Trupeer.ai today and create studio-grade sales prospecting videos from your rough screen recordings. Get started for free!

How to Create a Killer Sales Prospecting Video With Trupeer in 2025?

Trupeer.ai has been rated 4.9 on G2. This video prospecting tool won the Golden Kitty Award twice, and was also named Product of the Day on Product Hunt. Currently, 10,000+ businesses use Trupeer.ai to make videos and guides without needing a video editor or studio setup.

Looking to get started? Let’s learn how you can create a high-quality sales outreach video in 3 simple steps:

Step I: Record Your Screen or Upload a Video

Start by capturing your screen while you explain your process. If you already have a video, you can upload it. Using advanced artificial intelligence capabilities, Trupeer will auto-edit the video content. 

Step II: Add AI Avatars and Edit

You can make your video more engaging by adding AI avatars that talk with your script. You can update the script, cut any part of the video, and polish it to match your brand.

Step III: Translate and Share

Once ready, Trupeer can turn your training video into different languages (30+). You can then share it easily using links, or upload it to your company’s learning platform or knowledge base.

Measuring Success? Learn What to Track!

Trupeer.ai doesn’t just let you create and share videos. Instead, it also shows you how those videos are performing. With its built-in analytics dashboard, you can see exactly how people are interacting with your videos and emails. 

The benefit? You can understand what’s working, what’s not, and where to improve. Let’s see what Trupeer.ai lets you track:

So, want to make better sales decisions and improve your next outreach? Create your first sales prospecting video with Trupeer.ai today! Track metrics and measure success on the go.